TREND FORECASTING
A key part to my process when approaching project work begins by looking to global events, fashion, societal and historical trends. Informing my work through the analysis of wider happenings is important in ensuring what I produce is timely and relevant to current audiences.
FUTURE MASCULINITY AND MENSWEAR: 2022 TREND RESEARCH REPORT
Extracts from my trend report into the future of menswear and masculinity in response to shifting perspectives and approaches. This was informed through secondary and primary research processes, including the use of cartograms.